Original artwork
Fruit Stand Collection
Hand-painted purse collection
A fruit-inspired summer collection of one-of-a-kind, hand-painted purses, curated as a limited-edition series of wearable art.
- Size
- 5 purses in 3 weeks
- Made for
- More Than Your Average vintage clothing brand
Behind the Work
Sold out in 1 hour4× base cost5 one-of-a-kind purses
The Challenge
They needed a limited-edition product that complemented their vintage clothing, attracted new customers, and created urgency.
My Approach
Using the C³ Method, a fruit-inspired summer collection of one-of-a-kind hand-painted purses, curated as a cohesive series.
The Outcome
Sold out within one hour of launch at a 4× markup, the brand's fastest-selling release to date.
